Google My Business: Your Free Marketing Gift from Google!
Having a business is an exciting but time-consuming endeavor. However, having an online presence is a must these days. It’s the best move to make if you want to reach more potential customers around the globe.
Google My Business can help you to easily connect with existing and new customers through the use of Google Search and Maps. And here’s the best part – – it’s free!
Your Google business profile will be your online presence for your business. All you have to do is to set it up and you’re on your way to building a robust marketing plan for your business.
What is a Google My Business listing?
This is a free tool that has been created to help businesses across the Google Platform. It will enable them to manage their business online presence by claiming ownership of the business. From there, they can provide more information such as operating hours, location, and also provide photos.
Benefits of Google My Business Listings for Small Business Owners
According to Google, 50% of business searches will result in customers visiting your local shop. So if you are a small business owner, having a Google business profile can help them find you easily.
Here are more benefits of GMB for your business:
- It’s free to use so you don’t have to spend more money to get more exposure for your business.
- Assists customers to find where your business is located.
- Better search visibility.
- Displays useful information about your business to potential customers.
- An additional channel to communicate with customers.
- Gain customers insights – find out how many people are viewing your profile, website, clicking to call, etc.
- Encourages customer reviews for your business.
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How to Set Up Your GMB Listing
Log in to your Google email account or create one if you don’t have one yet.
Go to google.com/business and choose Start Now.
Provide your business name.
Provide your business address.
Choose an answer to: How do you deliver goods and services to your customers? (Helpful tip: Your answer to this question will determine whether your GMB lists your address for the public to see. This is really important for business owners who use their home address for their business address but don’t service clients at their home. If this is the case, as it is for mobile mechanics, promotional companies, carpet cleaning companies, etc, please choose “I deliver goods and services to my customers.” If you don’t, Google will list your home address on your profile. And you (probably) don’t want people ringing your doorbell, looking for your services.
Select your business category. Make it as close to the options as possible.
Provide your business phone number and business website. Helpful tip: If you don’t yet have a website (contact us and we’ll get you set up), use a link to your business’ most popular social network profile.
Select a verification option. You can do it by postcard, by phone, by email, instant verification, and bulk verification.
Once you’re done with the verification, you have successfully created your business listing!!
Please note: Sometimes you’re only able to verify by postcard. If this happens, you’ll receive your postcard within 5-7 days. If for some reason it takes longer than 7 days, log back into your dashboard at google.com/business, and simply request another card. Don’t worry – sometimes they get hung up. Once you get the card, log back into google.com/business and enter your verification number.
Take Advantage of Your GMB profile
Google My Business is an easy way to get your business included in the Google business directory. Since it’s a free business tool, you can take advantage of it whether you are a medium or small scale type of business. Be sure to complete the profile in its entirety! Photos, descriptions, videos – – they’re all important!
If you have trouble getting your Google My Business profile completed, feel free to reach out to us.