4 Ways to Fix Your Website
If you build it, they will come. This is a great quote for a feel-good baseball movie, but it is awful, awful advice for business owners developing an effective website. A better quote would be, “Build it, optimize it, care for it, promote it, and they will come.” It doesn’t quite roll off the tongue the way Kevin Costner’s line did in Field of Dreams, but it works. Here’s what we mean…
Build It
Choose a design that appropriately represents your company – ensuring the design is responsive and has the features necessary to provide a good experience for your customers. Responsiveness describes a website’s ability to render properly on desktops/laptops, cell phones, and tablets. With more and more people browsing the web from their cell phones or tablets, it’s crucial that your website is mobile-friendly. Be sure the buttons are large enough to tap, and the font is large enough to read for users who might browse your site from a smaller device.
Optimize it
Make sure your pages are titled properly and they each have accurate descriptions. Also, take some time and think about your site’s main keywords. Search engines are smart but they still need some help. Titled pages, page descriptions, and keywords will give Google and other search engines an idea about the focus of your website. This will help the search engines sort your website and place it into the proper category. Wouldn’t you hate for your carpet cleaning service to compete with a baking website? Make your site topic clear for search engines.
Nurture it
Spend some time adding helpful content to your site – – and do it regularly! Google loves new, fresh content. And most importantly, your website visitors will appreciate reading more about your company, news in your industry, and enlightening content that will help them make better buying decisions. Search engines, like Google, favor content that helps their end users, and they use tiny little robots called crawlers to ensure websites are providing relevant and useful content. Need some help deciding what to write? Take a moment to think about the service or product that you provide. What are some of the most common questions that customers or prospective customers ask you? Write a blog post or create an infographic that answers those questions. Then add this content to your site. The important part is to do this regularly. As search engines deploy their robots to crawl your site, they’ll view you more and more as an authority in your industry. As your site gains more authority, it’ll rise to the top of search engine listings.
Promote it
Your design is locked in, you’ve organized your site clearly, and then added some great content. Now it’s time to show it off! Be sure to share your link with your social media and real-life networks. This will help boost traffic to your site. It’ll also signal to search listings that your website is worthy to be recognized – otherwise, why would people share the link?? Promote, promote!!
Next Step
Many business owners think creating a website is the end of the process – – that once you hit “publish” on your site, customers will automatically find you and start beating down a path to your door! We wish it worked that way but that’s just not the reality. The truth is, there’s a ton of work that goes into creating and maintaining a website that brings customer leads.
We’ve shared four main points to consider when working with your site. We’re experts at employing these four approaches to develop websites. And we have a ton of experience helping our clients get their sites ranking and phones ringing.
If you see the value in improving your site but don’t have the time or energy to do it yourself, we’d love to work with you. Click the button below to get started.
